As the final stop of Hypebeast Cup's global tour - following Shanghai, Tokyo, and Singapore - our temporary clubhouse in SoHo welcomed thousands of visitors throughout the summer, bringing together football, fashion, music, and design under one roof. Rather than celebrating only what happened on the pitch, Hypebeast Cup focused on the culture surrounding the game, creating a space where supporters, creatives, brands, and the local community could all experience football through a different l...
As the final stop of Hypebeast Cup's global tour - following Shanghai, Tokyo, and Singapore - our temporary clubhouse in SoHo welcomed thousands of visitors throughout the summer, bringing together football, fashion, music, and design under one roof. Rather than celebrating only what happened on the pitch, Hypebeast Cup focused on the culture surrounding the game, creating a space where supporters, creatives, brands, and the local community could all experience football through a different l...
Share this Article
Recommended